Knowing your way around Google My Business is very important to grow your company’s online presence. This is the tool that will help you to list your business on the internet, which is a major thing in these modern times. If you want to boost your online position, go over your competitors and truly give your customers what they’re looking for. You need to follow these tips to properly use GMB (Google My Business).
Answer all the reviews
It doesn’t matter if they are good or bad, reviews are crucial for any business. They play a major role in local SEO and to small businesses. This is where you need to pay attention to your customers. The only thing customers want is to be able to leave their feedback, having the certainty it will be addressed.
Customers want to feel like they’re part of the company. Make them feel like their input is needed. That’s why you need to answer all the reviews. Especially the bad ones, those are the ones that show customers that even though something went wrong, you trying to amend it.
Try to not just copy and paste what you want to respond to the reviewers. People tend to react better to personalized responses.
Promote your company’s special occasions
Take advantage of this and enhance your online position. You can upload posts about any upcoming events, the latest news from the company or the industry, product releases, special offers and sales, info about your products, etc.
Complete and update your profile
Make sure your Google My Business profile is completed and up-to-date. Especially if you’re conducting a local SEO project. A very advisable thing to do is making sure that this information is accurate.
Google users, the ones looking for small, local businesses will take this information seriously. There are many blanks to fill, but the most important ones are the Business type or category, working hours, contact numbers, name, business address, and business website.
Nothing can hurt your reputation like having inaccurate info displayed on your Google My Business profile. This way, everyone who is looking for your services around your area, get the right info, always.
Use many photos and images
It’s not a secret that customers prefer images over the content. On the other hand, content is very important and it shouldn’t be lacking on it at all. However, when trying to run a local SEO project, you need to appeal to your potential visitors. This is data that Google itself has shared.
Don’t be afraid to push the envelope with the posts you create. Use all the pictures and images you want. Do it wisely and you’ll boost your SEO efforts. Try to do this in alignment with the nature of your business and the type of client you want to appeal to.
Use photos from all over the place, mainly if you provide services, where people stay at your place for a long time, as in restaurants, bars, and snack bars. Also, provide images of your products, always taking care of the image’s quality.
Don’t overthink it, it’ll be like posting on social media. Only this time you’ll be actually making a profit out of it.
Use videos as well
If images and pictures are great to entice customers and draw their attention to your business, then videos are even better tools to communicate with your customers. Video marketing is a huge deal nowadays, very powerful tools that you should be using in your favor. See what are your competitors doing and step up to the challenge. Do not be afraid of thinking outside the box.
Since this is relatively new, you may have an edge here to go over your market competitors.
Monitor your Google My Business
Business owners must use the available data they have. They’re called insights, and they provide a big amount of data for you to analyze. They will give you a clear understanding of your customers and the way they use these types of tools. Explore it and you’ll be surprised at how many users find your listing.
Ask your customers for reviews
This is the best way to get this important data. If you want to know how is your business doing, then ask your customers.
Good reviews mean a good reputation. A good reputation means more clients. This is what any local business needs to improve its online presence.
Google My Business’ messages
Don’t make the mistake of assuming that just because you have a phone number listed, that’s all. Remember that customers come in all shapes and forms.
Some of them may see your info, but they may not want to use their phones. You need to be prepared for this. In fact, many customers enjoy being texted rather than called.
Take advantage of this with Google My Business messages. Leave quick replies and use direct SMS to increase your conversion rates.
Choose the right business category
If you want to go the whole nine yards, pay attention also to Google Places. Make sure to fill all the information, especially business categories. Remember, this is crucial because you have a target. Having accurate info here is crucial to hitting that target.
Expand on the little details
Finally, make sure that you have completed all the minor details, like payment methods and facilities. Be as specific as you can. The more you disclose about your business with your potential customers, the better. This is something that both Google and your customers will appreciate it big time.
There you have it. Ten tips to easily master Google My Business. Of course, you need to continuously care for your customers and their needs. But if you implement these tips, you’ll see the positive results and your customers will have a memorable experience with your brand.
People may think that updating their Google My Business data will only help the customers know their business location through search results. Actually it’s a good local marketing strategy listing on Google with as much data as possible.
Believe in your business potential of achieving people through Google search. Let people find you easily and know about your reviews. This is an important process on the sales pipeline that you can offer to your customers through a useful Google tool.
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