Is Drag a good idea?

By 18th July 2017 No Comments

Is Drag ‘more than an idea’? Three signs every Startup should look for.

In our last post, we talked about how we came up with the idea of Drag. But an idea doesn’t mean much. Everybody has ideas, every day. Having an idea and turning it into something real is the big gap. When we see a gap, we like to fill it.

So is Drag ‘more than an idea’?

What is Drag?

When it comes to taking the leap to start something up, we always end up with the cliché question: what problem are you solving?

As with many Startups, Drag started with a problem. Did you know that on average, the U.S. worker spends 6.3 hours a day checking their email? ?

I suspect I spend even more, really.

Personally, I always used to get drowned in emails. I never knew what needed replies, what was pending, where to write stuff down, and so on. My inbox was a big mess! Wasting countless hours trying to find that most important email to follow-up on, or that important diamond amongst the rough.

One day, we realized: OMG! We need to Organize our Inboxes! Forever ?

And Drag was born to solve this problem. It stops people from wasting their most valuable thing in life: their time.

What’s this Kanban everyone is talking about?

Drag is Kanban inside Gmail.

Kanban is a way of managing tasks in a lean way, it allows you to visually map your workflow. Originally created by Toyota to streamline task management in manufacturing, it has been expanded into several industries. Trello (that we are passionate about ?) are a good example of beautifully applying Kanban in project management.

At the same way, Kanban is now the standard to manage software builds. Tools such as Jira have achieved success by building tools to facilitate Kanban project management.

Also, tools such as Pipedrive have been pioneering a new age of CRMs by introducing Kanban style management now into CRM software.

So wait! Why are we waiting to apply this magical concept for our messy Inboxes?

No one has successfully applied this concept into emails. So yes! There might be room for Drag! It sounds like a good idea, let’s test it with a MVP and see how it goes!


The first sign is early access

Before we started developing the MVP, we decided to start our first experiment to see if Drag was a ‘more than an idea’. The request for early access. 

We put together a simple website with a very simple description of Drag, and one single button: “Drag is coming soon! Click here if you want to have early access!”

 The outcome was incredible. In 12 days, over 4K early-birds had requested Drag ?.

This was a very good first sign that people were showing interest in the idea of Drag.

The second sign is customer feedback

We developed the MVP in 4 weeks and launched beta version. The result was… that we were too buggy ? haha

Like any beta version, Drag had bugs … a lot of bugs.

BUT, the nice surprise was the patience and willingness of our early birds (we love you all, Dragsters! You are the best ?). Instead of getting frustrated with the product, Dragsters gave us so much amazing feedback that it only encouraged us to work harder.

The third sign is traction

I know we’ve already mentioned a million times (but I must mention it again), we are SO PROUD of what Drags achieved in its first month in beta! We were:

  • Featured on the Chrome Store (reaching 1.9 million daily views)
  • Launched on Product Hunt and were voted top
  • Featured in some awesome publications such as LifeHacker, Taiwan National News, and The American Genius

To answer our question. Is Drag a good idea?

After reaching 10,000 installs the first month. So in answer to our question, Is Drag ‘more than an idea’?

We think so and we hope so. It’s showing the right signs.


What you’ll learn inside Drag

Starting now, we’re aiming to share what our plans are, how we’re doing and what lessons we’re learning along the way.

You’ll get:

  • Just like this article, you’ll get real-time updates on what’s happening, what’s working and how it feels in a startup.
  • Quick videos explaining quick wins and how to grow your business
  • Live Instagram updates. Real-time stories of what’s happening

What now?

This is our attempt at sharing everything. It’s as simple as that You don’t have to be a customer to follow us.


Duda Bardavid

Author Duda Bardavid

Duda is the Co-Founder of Drag, the Everything Inbox for Teams.

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