How did Evernote grow?

23rd January 2018 in How they grew

Evernote is a beast. With 150 million users and a $1 billion valuation, they can officially claim that they’re the top note-taking app in the world. Imagine being able to own that statement. Congrats, Phil Libin and Chris O’Neill.

People assume that successes of this magnitude are winners from the start. But that wasn’t the case with Evernote. Let’s give a bit of background, then I want to analyze how Evernote grew (so fast!). 
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