Keeping a good relationship with your customer is essential if you aim to keep them loyal to your company. But, if you run a business, you have probably realized that you need a way to organize your information for each and every client.
Many companies make people believe that they need a single application for every aspect of their company, so people choose dedicated CRM tools, such as Salesforce and Pipedrive. According to the Software Advice Report, one third of companies use such tools. They work great, but you still have to access different platforms in order to organize work, and lots of extra time (and money) are lost in this process.