Company updates.

At Drag, we’re committed to putting our values into practice. Check out our public company updates.

August 19, 2021

#3 DragApp.com update Assigned to me view, new website, brand and new UI / UX (work-in-progress)

Hey,

People argue that creating your own brand, website, writing copy, and all of the extras that go with your company’s perception are not something a Founder should do.

I strongly disagree. Being able to switch off from operational noise and exclusively focus on brand is a perfect exercise to articulate your vision, reshape your business model and unpack thinking in a visual way for your team, customers, and the wider community.

That’s why I went back to my design roots and two weeks ago, Duda and I exclusively camped out with a laptop, iPad, and Apple pen, to tackle the challenge of reinventing our brand.

The new brand and website providers clearer information on how we give back, new and improved features, use cases, and customer stories that better articulate our value to customers.  

Why is this important to you? We care about building a world-class product, lifelong relationships, and providing care, attention, and visibility in the work that we do. The new brand and site give better access to knowledge, clearer answers to questions, and a more real-time approach to generally staying in the know.

Would love you to check it out!

With this in mind, here are this week’s updates (btw, we’re still reaching negative churn beyond June and July!).

💡 Product

Version 10.5 and 10.6In these versions, we have implemented the assigned to me feature and a range of improvements to mobile. 

Assigned to me view
You can now access all cards that are assigned to you across different boards, in one place from the left navigation. 

Mobile improvements
More features on email detail view, including archive, mark as unread, and deleting.

🛠️ More fixes here
💪🏽 More improvements here

🤟🏽 Can we help? #givefirst

In the spirit of building brands, anyone who is building or rebuilding their brand and would like support technically such as site migration and remapping the old to new website, or repositioning your vision, please reach out if we can help.

🔍 Asks

We are hiring a Marketing Manager who is top-notch in SEO, content marketing, P.R., and partnerships – it’s a generalist role to lead growth. If you’re interested (or know someone who may be), here is more information.

🚪 Drag behind-the-scenes

HIGHS. Celebrating this week  
🎉 Announcing Drag’s new website and brand.
🎉 Announcing Drag’s new pricing model.
🎉 Negative churn continued through July and August.

LOWS. Reflection this week
😞 We are so excited to launch the eagerly awaited merge cards and anticipated the feature being live in this version. Unfortunately, it has been delayed until the next version due to be released end of August.

🧨 Excited to share

1. Continuation of Drag’s new UI / UX experience (work in progress)
Drag’s new concept is nearing completion. Everything from new board and list views, to the intricate detail on page-by-page steps have all be defined. Realistically, these will be a focus from September onwards now to get live.

Please see the most recent updates to understand our initial thoughts, and please feedback!

👉 Feedback here
📢 Product summary here

Final new board concept

Final new list concept

Final new card detail view

2. New Drag pricing is now live
Drag now has three tiers offering more flexibility across plans, with a Free, Plus and Pro plan. You can read the detail here.

🏁 Getting started with Drag

You can install and start using Drag straight away. You can also share on Twitter or invite your team, friends, or network.

Start using Drag

If you’d like to speak specifically about your use case, technical questions, commercial inquiries, or just curious about what’s happening behind the scenes @ Drag, please ask 💪.

Thanks

Nick Timms, Co-Founder @ Drag
👋  Connect with us on live chatemail, or via call.

July 8, 2021

#2 DragApp.com update Elastic search, negative churn and new UI / UX (work-in-progress)

Hey,

One of our leading internal KPIs is churn.

It powers our decisions and is the guiding force for change. It helps us to understand how, why, and when we need to do better as a team.

Conversely, when we have churn under control, it’s a sign that our efforts are finding a fit with customers, and emotionally it unifies our team to keep delivering on our path.

We’re proud to announce that Drag achieved negative churn in May and June 2021. For those that aren’t keen on buzzwords, what this means is that revenue generated from customer expansion is larger than the revenue lost from downgrades or cancellations.

Here are a few great reads on churn:
👉 What is negative churn? (by Dominique Jackson @ Baremetrics)
👉 Why is it such a powerful growth mechanism? (by Tomasz Tunguz, VC @ Redpoint)

Why is this important to you? Aside from this being a really proud moment, and an opportunity to thank our customers and congratulate our team, it means that our business is maturing, Drag is becoming more and more valuable to customers and our path to developing the best-in-class product is clearer than ever.

With this in mind, here are this week’s updates.

💡 Product

Version 10.4In this version, we have focused on implementing elastic search. You can now search across emails, cards, and internal features including notes, tasks, and comments. It’s now incredibly fast and overall is an improved experience for users.

🛠️ More fixes here
💪🏽 More improvements here

🤟🏽 Can we help? #givefirst

Our heads have been consumed in achieving negative churn for a number of years. Over this period, we’ve thought deeply about building processes and proactive ways to combat churn and caring strategies for upselling and cross-selling. Please reach out if we can help – I’d love to think that we can shortcut any earlier stage companies on a similar journey to our own.

🔍 Asks

We will shortly be focusing on growing our online reviews. It’s been passive to date. Would you be able to help and write a quick review?

🚪 Drag behind-the-scenes

HIGHS. Celebrating this week  
🎉 Negative churn (May and June 2021). As mentioned above, it’s a meaningful milestone for us to reach.  

LOWS. Reflection this week
😞 We really, really wanted to get two features live in June 2021. Merge cards and assigned to me view. Due to the complexity, we are spending more time ensuring that we can deliver best-in-class so we are still in testing mode.

🧨 Excited to share

1. Continuation of Drag’s new UI / UX experience (work in progress)
We started building an excellent board, list, and detail view. We are aiming to develop this so that it reduces the impact on your existing Gmail experience. Please see the most recent updates to understand our initial thoughts, and please feedback!

👉 Feedback here
📢 Product summary here

2. Created a Company Updates archive
We’ve created a place to store our newsletters. You can now look back at everything here.

3. This week @ Founder Content
This week’s favorite from Founder Content (a free resource built and managed by Drag) is from Christian Gabriel, Co-founder and CEO of Capdesk. In this podcast, Christian shares why giving equity to employees matters to business and how long the equity process takes for a new business.

🏁 Getting started with Drag

You can install and start using Drag straight away. You can also share on Twitter or invite your team, friends, or network.

Start using Drag

If you’d like to speak specifically about your use case, technical questions, commercial inquiries, or just curious about what’s happening behind the scenes @ Drag, please ask 💪.

Thanks

Nick Timms, Co-Founder @ Drag
👋  Connect with us on live chatemail, or via call.

Jun 7, 2021

#1 DragApp.com update Our updates have grown-up (finally!)

Hey,

As promised, here is a more grown-up structure to our weekly updates. We’ve spent the last 12 months exclusively sharing updates to our product only.

You’ll keep receiving product updates. But we do want to be more helpful.

That’s why we’re expanding these emails beyond product updates, improvements, and fixes. You’ll see below that there’s a broader narrative of being supportive and sharing insights into marketing, sales, product, fundraising, and anything else that we may be able to help with.

In turn, we’ll also have our own challenges, and we would love your help.

Here’s our first.

💡 Product

Version 10.3 live (5th June). This version is focused on improving replies to emails, with large inline images or attachments. Drag now supports the same attachment limit as Gmail (25MB).

🛠️ More fixes here
💪🏽 More improvements here

🤟🏽 Can we help? #givefirst

This week we’ve been focused on the new UI. Specifically Figma, prototyping, and exploring how to fill the relationship gap between design tools and development teams. If anyone has similar challenges, we would love to help and share our experiences. Please reach out.

🔍 Asks

1. Our focus in June is to shape Drag’s new experience. Would you be able to feedback on initial prototypes?

2. We are scaling our email outreach. I’d love to speak to users who are successful with email prospecting (10K+ targeted weekly). Interested in your ‘sending stack’ + optimizing bounce to sub 5% / spam sub 1%. Please email me.

🚪 Drag behind-the-scenes

HIGHS. Celebrating this week  
🎉 Fantastic traction, consistently over the past two years on blog traffic. Record weekly visitors to the website.

🎉 Co-Founder Duda rocked this podcast last week with GV Angels (heads-up it’s in Brazilian Portuguese).


LOWS. Reflection this week
😞 Server downtime for a short period in May. We resolved this within a few hours on a Sunday. However, we acknowledge the impact to users over the weekend and our Australia early morning customers.

🧨 Excited to share

1. New non-profit initiative
This week we launched Close to our Hearts. It’s an initiative to support non-profit organizations on things that are important to our team and align with our values.

2. Latest Drag new experience UI / UX designs (work in progress)
Worked on the core functionality. Drag’s brand (to our users) is synonymous with boards. This week we will focus on starting to build an excellent board, list, and detail view.

👉 Feedback here
📢 Product summary here

3. This week @ Founder Content
This week’s favorite from Founder Content (a free resource built and managed by Drag) is from Holly Stephens, the co-founder and CEO of Subly. In this podcast, Holly shares how she bootstrapped her SaaS and grew from 0 to 60,000 users.

🏁 Getting started with Drag

You can install and start using Drag straight away. You can also share on Twitter or invite your team, friends, or network.

Start using Drag

If you’d like to speak specifically about your use case, technical questions, commercial inquiries, or just curious about what’s happening behind the scenes @ Drag, please ask 💪.

Thanks

Nick Timms, Co-Founder @ Drag
👋  Connect with us on live chatemail, or via call.