MarketingHow Absolute Marketing saves 20 hours a month
20 hrs
Saved per month
20,000
Emails handled per month
5+
Tools replaced by Drag
Absolute Marketing, an agency specializing in creating 1 year of content in 5 days, replaced five separate tools with Drag and now saves 20 hours per month managing client communications.
Headquartered in Jacksonville, Florida, Absolute Marketing is a marketing agency that specializes in creating and implementing 1 year of marketing content in 5 days.
As a marketing services provider, the company faces challenges with staff time and productivity being eaten up with program switching and ensuring all programs are working together. They also use email as their main source of communication.
Before Drag, they were managing their communication through an ever-revolving series of PM software. However, this process had several flaws. The tools did not integrate seamlessly with each other or with Absolute Marketing’s main source of communication: email. Using multiple tools led the team to constantly switch across applications. No single tool seemed to have the right combination of features. And the tools were costly, especially when used as a stack.
“I love that I can organize my inbox into sections so I can see everything and know what is coming up next, rather than snoozing it or moving it to a folder to be forgotten forever!”
Elizabeth Pampalone
Founder @ Absolute Marketing
Founder Elizabeth Pampalone began looking for solutions that would allow her team to stop wasting time switching between programs and start focusing on the work threatening to overwhelm them. She tried many other project management platforms, but none performed the crucial functions needed. What she really needed was something functioning within her email, yet none of the in-email programs allowed for team usage. Then she found Drag.
Today, Absolute Marketing has improved productivity, time management, and quicker turnaround for client work. When a client submits a ticket, it goes to one person who assigns it to the appropriate team member and gives it a due date. The team converses on the chat before, during, and after the ticket is completed.
“Having the ability to chat within Drag and assign emails has been crucial as almost everything we do starts with an email. We also love being able to create boards and color code them like in Trello.”
Elizabeth Pampalone
Founder @ Absolute Marketing
Drag also replaced other tools they used before such as Slack, Freedcamp, Basecamp, and Facebook Messenger, reducing their technology costs significantly.
With Drag, they began organizing their clients across Drag boards, sometimes with multiple projects per board. This way, they can see what is assigned, in process, and completed, delivering their client projects more efficiently.
“It’s as if Trello, Gmail, Slack and a CRM had a baby!”
Elizabeth Pampalone
Founder @ Absolute Marketing
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