Why go for Drag vs Gmelius?

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First, a high-five to the team at Gmelius

We would like to give a high-five to the entire team at Gmelius. They built a great product to help businesses (and if you’re here because you’re evaluating Drag vs. Gmelius, or looking for a Gmelius alternative, then you’re already taking your first steps towards finding a product that will help your team run their business from one place). So what’s the difference between Drag and Gmelius? Sure there’s different features in both and we’ll dig into that further down the page.

BUT the biggest difference is actually our DNA…


Here’s how we think.

Gmelius has been around for a while. For years, they have focused on CRM features such as Email tracking or sequences, competing with known tools such as MixMax or Boomerang. More recently, they seem to be pivoting towards email collaboration, following tools such as Drag or Front.

Drag is different from day one. The founding team have one mission – Everything Inbox for Teams – one single workspace to run your business.

Our founding team is made up of people from MIT, successful SaaS founders with multi-million revenue and most recently a Techstars alumni company (backed by key people @ Google to deliver on our vision). We know how businesses need to be run and are building the tools to do it.

Drag is also a remote-first team. We experience the team collaboration challenges first hand, every single day. So, long story short: if you’re looking for a product made by best team for the best teams – then you’re in the right place.

We hope this helps…

Nick Timms
, Co-Founder @ Drag

P.S. Need more convincing?

The rest of this page is for you. We’ve brought together some great minds across customers, investors within Google, and our internal team to ask the question “How do we differentiate?”. Here are top answers from top minds.

The  TOP  reasons why companies use Drag vs. Gmelius


It’s not about rolling-out features

It’s about a clear vision. Companies suffer from product bloat, trying to serve every single customer. Drag is being built to serve a focused customer set with the Everything Inbox vision: one single place to support customers, manage tasks and close deals, from the place team love – Gmail (and when we speak, we’ll be honest if that’s not you). Our team is comprised by experienced small business owners, sharing the pain with our customers, navigating back and forth between different tools to run a business. We don’t want to build every feature to try and reach everyone. We want to exclusively build Drag to serve this pain.


A business model focused on customer success

We are obsessively customer-centric. We understand the epic challenge of replacing many tools just one – Drag! It takes a hands-on approach led by humans (not bots) from the point you join to staff training, adding workflows across departments and change. We have built our business model to be available every step of the way.


Great minds helping deliver on Drag’s vision

There is a wider team making this happen. We are backed by Techstars and 40+ investors including on leadership roles @ Google. Drag is a spin-out of MIT and has a serious team of SaaS experts helping us every step of the way.


We created the category of the Everything Inbox for you.

Here is the defining moment…

Here is us defining the new category of the Everything Inbox. Others have since attempted to follow with “Team workspace in Gmail”, “Collaborative Workspace in Gmail” and other expressions. We created the category and as a Techstars Backed Company, have a clear vision from day one to deliver first Everything Inbox for teams – one single workspace to run your business.

Reasons to believe in Drag

“The Drag team has the secret sauce. I’m not only a big user but also confidently believe that Drag is the right company to deliver it’s Everything Inbox idea.”

Clement Cazalot,
Managing Director @Techstars Boston

“Teams do their best work when supported by simple, powerful tools. Drag takes email, a tool every team is already using, and gives it superpowers.”

Rich Paret, Senior Engineering
Director @Google, GM of @Fabric

“Drag is a fantastic tool to help our teams collaborate better. And it does so right from the email inbox, where so many of us spend most of our time at work.”

Javier Tordable
Technical Director @Google Cloud

5 stars from customers

See what customers are saying about the Everything Inbox


We’ve helped 30,000+ companies

create one single workspace to run their business


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