Good Drop Wine Cellars hits 40% more deadlines

Founded in 2009, Good Drop Wine Cellars is India’s first specialist sparkling wine producer. They believe that Indian wines can be among the finest in the world and every day they strive and move closer to that goal.

Among the many challenges of monitoring a supply chain in 13 states (and counting) across the length and breadth of India, the Good Drop Wine team faces an increasing challenge in coordinating with sales and distribution teams who are located at the site and operate remotely. It’s critical for their team to be informed of all updates related to market dynamics, targets, deadlines, instructions, and customer feedback. Any delay on account of missed communications may lead to inefficiencies and ultimately affect sales performance.

Their team used to monitor updates, tasks, and enquiries with Google Sheets. Managing, updating, and retrieving data was tedious and, at times, not updated regularly, especially because it relied on manual migration of data from various sources, and access to the cloud was not always feasible in remote locations.

As a result, team meetings and project update meetings were taking inordinately long and keeping track of delegated tasks was almost impossible. This was resulting in poor communication and a lack of accountability amongst teams, leading not only to project deadlines not being met but also to inefficient use of precious time in conducting review meetings.

“Thanks to Drag, my days are more productive. As an entrepreneur, I can dedicate a larger portion of my day to grow the business, thanks to the time saved in routine follow-up work.”

Ashwin Rodrigues

Founder @ Good Drop Wine Cellars

Founder Ashwin Rodrigues started to research how to manage communications with his direct reportees in a better way. He tried other workflow management apps, but the trials didn’t work well. As they were all extra tools in the team workflow, team members often forgot to keep the apps up to date. Because most of their tasks and communication were managed via email, he realized they needed a solution with a systematic approach to organize all emails, tasks, and communication altogether.

Today with Drag, the Good Drop team can finally monitor communication, emails, tasks, and deadlines from one single tool. Drag has improved communication among their teams and brought more clarity on prioritization and status of tasks and real-time updates on project deliverables.

“With Drag, the email itself becomes a task that can be tracked. It’s intuitive, easy to use, and most importantly it converts Gmail into a workflow tracker.”

Ashwin Rodrigues

Founder @ Good Drop Wine Cellars

To manage their emails, inquiries, project, and task updates, the Good Drop Wine team has created boards dedicated to individual zones. The communication between senior management and zonal heads is routed through these boards, which in turn are used to quickly ascertain the status of individual tasks.

They have also turned direct reportee’s inboxes, the company shared inboxes (admin@, hr@, purchases@), tasks, and projects into Drag boards. This way, they can work in a consistent way across different teams and workflows.

They have also created automations so that enquiries coming through shared inboxes are automatically diverted to dedicated boards for timely responses, and email updates from Sales Executives are automatically routed to the concerned boards of respective area Sales Managers.

They recently embarked on an aggressive sales campaign in the western zone of India, subdivided into several markets with several Sales Executives spread across the region. With Drag, it was possible to track real-time updates from each individual sales executive on a single board. Prior to Drag, this would never have been possible in such an easy way.

“Simple yet Effective is a combination of features in an IT solution that’s hard to find these days!”

AM

Anand Mascarenhas

Chief Operating Officer @ Good Drop Wine Cellars

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