Automation rules
If this, then that. For your inbox
Condition-and-action rules for your shared inbox: assign, label, move, and escalate automatically, set up in minutes.
- 240,000+ users since 2017
- 4.7 on G2
- No credit card
Triggers, conditions, actions. No code required.
Visual builder
Visual rule builder
Pick a trigger (new email, tag added, status changed), set conditions (subject contains, sender domain, time of day), and define actions (assign, tag, move, reply, notify). Build complex workflows in seconds.
Stackable rules
Rules stack
One email can trigger multiple rules. An invoice email can be tagged BILLING, assigned to the finance team, moved to the Accounts board, and trigger a Slack notification, all from a single inbound message.
Time-based
Time-based conditions
Trigger rules based on business hours, elapsed time, or day of week. Escalate emails that have been open for more than 4 hours. Send different auto-replies on weekends. Close stale cards automatically.
Your shared inbox, accessible from any AI tool.
Connect your inbox to the AI tools your team already uses. Read, reply, assign, and resolve through MCP, the API, or Varley.
Varley Agents
Varley classifies, drafts, and resolves conversations end to end.
MCP Server
47 tools for read + write access from any AI client.
REST API
Boards, columns, cards, tags, and email sequences over REST.
AI Drafts
Reads the thread, drafts a reply in your team's tone.
Auto-classification
Tagged by intent, sentiment, and urgency automatically.
Knowledge base
Answers grounded in your docs, emails, and tools.
Start simple, scale up
Start simple, scale to enterprise.
From a single auto-tag rule to multi-step automation chains.
Most teams start with one rule: tag incoming billing emails. Within a week, they add assignment rules, routing rules, and SLA alerts. Within a month, they have a fully automated triage system that handles 80% of incoming email without human intervention.
Available on all plans: auto-tagging, auto-assignment, basic routing rules, and custom notifications.
Pro plan adds: SLA rules with escalation, round-robin and load-balanced assignment, time-based rules, multi-step chains, and conditional branching.
Rules are shared across your team. One person builds them, everyone benefits. And because they run server-side, they work even when your team is offline.
“We automated our entire email triage in a single afternoon. What used to take 2 hours a day now happens automatically.”
Lorena Pimentel
Operations Manager, Boosted Commerce
Related features
All features →Drag · with Varley
The inbox your team and Varley work in together
Shared inbox, boards, live chat and WhatsApp for Gmail teams, with Varley, Drag’s AI, included from $18. Plus an MCP server your own AI tools can drive.
