Automation rules

If this, then that. For your inbox

Condition-and-action rules for your shared inbox: assign, label, move, and escalate automatically, set up in minutes.

  • 240,000+ users since 2017
  • 4.7 on G2
  • No credit card

Triggers, conditions, actions. No code required.

Visual builder

Visual rule builder

Pick a trigger (new email, tag added, status changed), set conditions (subject contains, sender domain, time of day), and define actions (assign, tag, move, reply, notify). Build complex workflows in seconds.

Stackable rules

Rules stack

One email can trigger multiple rules. An invoice email can be tagged BILLING, assigned to the finance team, moved to the Accounts board, and trigger a Slack notification, all from a single inbound message.

Time-based

Time-based conditions

Trigger rules based on business hours, elapsed time, or day of week. Escalate emails that have been open for more than 4 hours. Send different auto-replies on weekends. Close stale cards automatically.

auto_awesomeAI + Developers

Your shared inbox, accessible from any AI tool.

Connect your inbox to the AI tools your team already uses. Read, reply, assign, and resolve through MCP, the API, or Varley.

Claude logoClaudeChatGPT logoChatGPTGemini logoGeminiCursor logoCursorCopilot logoCopilot
+Any MCP client

Start simple, scale up

Start simple, scale to enterprise.

From a single auto-tag rule to multi-step automation chains.

Most teams start with one rule: tag incoming billing emails. Within a week, they add assignment rules, routing rules, and SLA alerts. Within a month, they have a fully automated triage system that handles 80% of incoming email without human intervention.

Available on all plans: auto-tagging, auto-assignment, basic routing rules, and custom notifications.

Pro plan adds: SLA rules with escalation, round-robin and load-balanced assignment, time-based rules, multi-step chains, and conditional branching.

Rules are shared across your team. One person builds them, everyone benefits. And because they run server-side, they work even when your team is offline.

“We automated our entire email triage in a single afternoon. What used to take 2 hours a day now happens automatically.”

Lorena Pimentel

Lorena Pimentel

Operations Manager, Boosted Commerce

Drag · with Varley

The inbox your team and Varley work in together

Shared inbox, boards, live chat and WhatsApp for Gmail teams, with Varley, Drag’s AI, included from $18. Plus an MCP server your own AI tools can drive.

7-day trial, no card required4.7 · 1,200+ reviews
Gmail extension
Web app
Desktop
iOS + Android
API
MCP server: works with Claude, ChatGPT, Gemini, Copilot, Cursor