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Collaboration & Productivity

8 Best Tools for your Ecommerce you Probably Haven’t Heard Of

By January 19th, 2023No Comments
ecommerce tools

According to Oberlo, in 2020 the estimated number of e-commerce global buyers was 2.05 billion people. That’s why brands should care for maintaining e-commerce websites to sell more and better. They need specific eCommerce tools to manage so many processes to make everything work.

We have gathered a list of 7 tools you probably didn’t know, but can help you run your e-commerce business, the same way as the famous ones in the market. You can navigate between them:

  1. Drag
  2. Moosend
  3. Ecwid
  4. Augment
  5. Catsy
  6. Expedite Commerce
  7. Wave
  8. Retainful

1. Drag: manage your eCommerce workflow

ecommerce toolsDrag

is an all-in-one tool, ideal for e-commerce that needs to centralize a lot of their processes in just one place to be more productive. It is a shared inbox that works inside Gmail, which allows teams to receive and manage team emails in real-time without logging into different accounts.

It’s possible to create several Drag boards according to your needs, for example, a board for Marketing, another for Support, and one for CRM. Therefore, you have everything you need to manage your eCommerce workflow in just one place. Each one of these boards can be set up to receive emails from a specific email address (such as sales@, support@).

It is also possible to create tasks on your boards, making Drag a complete task management tool.

Key features

  • CRM, Help desk, and task management;
  • Team chat inside each email;
  • Automations;
  • Space to write notes in emails;
  • Email tracking templates and sequences;
  • Task management functionalities (due dates, checklists, assignments, tagging system);


Drag is free for one user, limited to just one board. But for teams that want to unlock all the benefits of a shared inbox, the Pro plan costs $8 per user per month billed annually and $10 user/month billed monthly.

2. Moosend: personalize the customers’ experience on the website

ecommerce toolsMoosend

is an E-commerce personalization software that captures user behavior in e-commerce websites in real-time. It also helps companies easily manage multiple email campaigns and mailing lists, to create newsletters to lead users to discover and buy products or services.

Key features

  • Email marketing;
  • Automation;
  • Lead generation;
  • Integrations;
  • Reporting;
  • Filters and Triggers;
  • Product Recommendations;
  • Cart Abandonment;


You can have all the core features at no cost, but this free plan is limited to just one user. The most popular plan is the Pro, which costs $8 monthly for up to 5 team members. For eCommerce that needs a custom plan with up to 10 team members, the Enterprise plan will be a great fit. But to know about this plan pricing it’s necessary to contact the Moosend sales team.

Notice that the price is variable, depending on how many lead contacts your company has.

3. Ecwid: create a free online store

ecommerce tools


is a free e-commerce tool that allows businesses to create online stores. One of its main characteristics is the possibility of controlling everything from a single dashboard with centralized inventory, order management, pricing, and others.

This tool lets you set up a store to sync and sell across a website, social media, marketplaces like Amazon, and even personally. This way you will never get collision on stock availability.

Key features

  • Multi-channel promotion;
  • Instant Site builder (70+ design themes);
  • Advanced SEO tools;
  • Abandoned cart emails;
  • Product variations;
  • Add store to any website;


Ecwid offers a free plan with limited features. The Venture plan costs $15 per month, while the Business is $35 per month. The most complete plan is the Unlimited for $99 per month.

Notice that these prices are for monthly billings.

4. Augment: take your customer experience to the next level with AR


helps teams to create solutions for displaying their products with Augmented Reality. It’s possible to create 3D view of products, or even an AR viewer to place products layered over the real world, just by pointing a mobile camera to it.

Key features

  • 3D Viewer;
  • AR Viewer;
  • 3D Hub;
  • 3D Factory;
  • Product Catalog;


Plans start at 9€ per month on the Business plan. For the Ecommerce plan pricing, it’s necessary to contact Augment’s sales team.

5. Catsy: Product Information Management Software


allows you to combine the power of centralizing all product information & images in one place with actionable insights for the content you are storing – Empowering brands to better manage their content while being able to tailor it for each distributor and retailer to maximize online sales growth.

The Catsy PIM allows you to assign team permissions so organizationally it’s easier to import and export files wherever, whenever. Upload existing data from a spreadsheet and assign your product data columns to established categories mapped to retailer item setup sheets.

Key features

  • Advanced product search;
  • Product cross-reference;
  • Data Integration with ERP system;
  • Reporting and measurement;
  • Digital asset management;


Pricing is not available, so to know more information contact the company.

6. Expedite Commerce: focus on your customers

Dashboard screenshotExpedite Commerce

is an eCommerce tool that handles processes like CPQ, Order Management, and Revenue Management. It is focused on customer engagement and on helping teams to sell faster.

Key features

  • Product catalog;
  • Guided selling;
  • Configuration Rules;
  • Configured Pricing;


Prices start at $50 USD per user per month.

7. Wave: Invoicing management

ecommerce tools


is a free invoicing and accounting software, that offers both solutions separately.  The Accounting Software connects your bank accounts, sync your expenses, balance your books, and helps you during tax time. In addition, the Invoicing software is customizable and helps teams save time while getting paid. It’s also really easy to manage customer information.

Key features

  • Create and send invoices in any currency;
  • Customer transaction history;
  • Invoice customization;


Wave is forever free, for both the Accounting software and the Receipt scanning.

8. Retainful
retainful print

Retainful is an all-in-one eCommerce marketing automation plugin. Automate email marketing within minutes using Retainful and double your sales & conversions. Send Cart recovery emails, Thank you emails, Order Follow up emails, Win back emails, Welcome emails & Referral emails automatically to customers at any time even without your presence. Retaining existing customers is the easiest way to skyrocket revenue and Retainful can help you do that. Send Next order coupons via order follow up emails to encourage customers to return and drive repeated sales. Run a referral program and turn your existing customers into brand advocates and increase WOM sales. With Retainful, you can build and launch your automations within minutes, thanks to the in-built customer journey builder and the built in email templates. Start sending automated emails to your customers to increase your engagement and sales using Retainful.

Key features

  • Automated emails
  • Customer journey builder 
  • Pre-built email templates 
  • Drag & drop email editor 
  • Dynamic coupons
  • Referral programs
  • Smart popups 
  • Coupon timer 
  • Multiple integrations 
  • Built-in analytics
  • Triggers and Splits 


Retainful has a Free Forever plan to start with. The Started version of Retainful costs $19/month, followed by the Growth plan at $49/month. It also comes with the professional plan packed with additional features available at $199/month.

Wrapping up

We really hope this list of eCommerce tools has been useful for you to decide which one will better suit your needs and expectations. It’s always good to consider new options you haven’t heard about and that can work the same or even better as the most famous ones. Many times for a smaller price.

Moreover, remember to look for reviews of the software you are considering, to compare all their cons and pros. Also, consider using the free trials and schedule demos with the company software, to check how it’s going to work for your team.

The best eCommerce tool of all.

Drag turns Gmail into your Team’s Workspace – One single place to support customers, manage tasks and close deals, from the place teams love: Gmail. We are a Techstars-backed Company, trusted by 30,000 users around the World.

Try Drag for Free
Samantha Anacleto

Author Samantha Anacleto

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