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The Best Ecommerce CRMs (Free and Paid)

By 8th February 2021February 24th, 2021No Comments
CRM ecommerce

Since eCommerce highly depends on customer satisfaction, it’s crucial to keep track of them, manage, and help them go through the sales funnel. That’s when a CRM (Customer Relationship Management System) becomes more than necessary for this kind of business.

In this article, you will learn how to choose the best eCommerce CRM software to cover all the needs of your organization and find 7 solutions to help you succeed in customer acquisition and retention.

Must-haves of an eCommerce CRM

The best eCommerce CRM must have in its core at least most of the following:

  • Integration with online store or platform the company uses;
  • Automatic data tracking;
  • Integration with emails;
  • Reports and KPI tracking;

The 7 best eCommerce CRM

We have narrowed down a list with the most appropriate CRM for eCommerce, with their main features, pricing, and highlights. You can navigate between them using the menu:

  1. Drag
  2. Pipedrive
  3. NetSuite CRM
  4. Salesforce
  5. BenchmarkONE
  6. Agile CRM
  7. Zoho CRM

1. Drag

crm for ecommerce

Drag is an all-in-one software that helps teams manage their entire workflows in Gmail, not only for CRM. It’s also possible to use Drag as a Help desk for Project Management, Task Management, and even for specific use cases, such as onboarding, accounting, recruiting, and marketing. All these possibilities are due to the customizable aspect of Drag.

Besides, it is also a shared inbox software, which allows businesses to share group emails โ€”such as sales@company.comโ€” and facilitates collaboration within teams in real-time.

Key features

  • Shared inboxes;
  • Google Groups and Google Calendar Integrations;
  • Delegation, reply as an alias, internal team chat, collision detection, shared email drafts;
  • Checklists, tags, sort & filter, notes, color coding;
  • Kanban view;
  • Email tracking;
  • Email sequences and templates;

Why it is different from other software

You won’t need to leave your inbox to manage your clients, sales, and support requests, because it’s possible to have one board for each one of these workflows. This will mainly eliminate context switching and make you more productive. Teams can share these boards and manage emails and tasks in real-time, without the need to forward or copying them between themselves.


Solo users and freelancers can use Drag for free since the freemium is limited to just one board. For e-commerce businesses and teams, Drag costs $8 per user/month.

2. Pipedrive

Pipedrive is a sales management software for small teams. It facilitates viewing the sales pipeline and helps to centralize important activities and conversations.ย  This software is recognized for being easy to use and intuitive. It also offers forecasting, integrations with other software such as Google Apps, MailChimp, and Zapier.

Key features

  • Deal management;
  • Customizable pipelines;
  • Custom fields;
  • Merge duplicate data;
  • Products catalog;
  • Email inbox;
  • Emails linked to contacts and deals;
  • Customizable email templates;
  • Email open and click-tracking;

Why it is different from other software

Pipedrive allows managers to map all the salesperson’s processes. It offers fast workflow creation and field customization. Teams can also benefit from having lead forms and chatbots on web pages.


Pipedrive provides 4 plans. The Essential is ideal for businesses that need to organize activities and pipelines ($9.90 per user/month). You can acquire the Advanced plan ($19.90 per user/month).

But businesses that need a complete solution on collaboration and communication will benefit from the Professional plan ($39.90 per user/month). Finally, the Enterprise plan is ideal for large organizations that need custom onboarding and support with the CRM ($79.00 per user/month).

3. NetSuite CRM

The Oracle NetSuite offers a CRM cloud solution that delivers a real-time and complete view of eCommerce customers. Users have access to a great flow of information across the entire customer life cycle.

Key features

  • Marketing automation;
  • Campaign management;
  • Customer portal;
  • Forecasting, upsell and commission management;
  • Lead management;
  • Time tracking;

Why it is different from other software

Netsuite provides an in-depth database for our customers, prospects, and leads. Besides, it allows users to develop detailed records of all interactions and also record these interactions automatically.


Prices are not available on the website, so it’s necessary to contact the team for more information.

4. Salesforce

crm for ecommerce

Salesforce is a cloud-based software that provides customer relationship management service and has a complementary suite of other enterprise apps for marketing automation, analytics, and customer service.

Key features

  • Lead Management;
  • Mass Email;
  • Campaign Management;
  • Email Templates;
  • Account and Contact Management;
  • Customizable Sales Process;
  • Task Management, Activity Feed;

Why it is different from other software

You can use this software as a database, reporting tool, email tool, and event management tool.


The Essentials plan is ideal for small teams and businesses ($25/user/month), while the Professional offers a complete CRM for any size team ($75ย  per user/month). For businesses that need a customizable CRM, the Enterprise will be the one to go for ($150 per user/month). At last, for unlimited features and seats, there is the Unlimited plan ($300 per user/month).

5. BenchmarkONE

Customer relationship management ecommerce

BenchmarkONE is an all-in-one sales and marketing solution in which e-commerce businesses can combine email marketing, CRM, and marketing automation to track and manage all their leads.

Key features

  • Deal pipeline;
  • Social profiles;
  • Email marketing;
  • Marketing automation;
  • Landing pages and popups;
  • Live activity feed;
  • Gmail integration and Outlook add-in;

Why it is different from other software

BenchmarkONE gives users the ability to design custom emails, landing pages, and pop-ups. It also allows tracking prospects’ behavior and interests. Besides, you can have detailed statistics on every email you send out.


Free for 1 user and up to 1,000 emails per month. The Core plan costs $79/month for up to 2 users and 2,500 emails per month, while the Pro is $139 /month for up to 5 users and 2,500 emails/mo. The Enterprise is the right fit for bigger teams and companies, costing $199/month for unlimited users and up to 2,500 emails/mo.

6. Agile CRM


Agile CRM is a cloud-based service for both desktop and mobile, focused on sales automation. It lets you automate everything in your sales pipeline. Moreover, you can access complete contact views, deal tracks, lead scoring, real-time alerts, and thorough analytics.

Key features

  • Live Chat;
  • Promotional Popups;
  • Smart Campaigns;
  • Marketing Automation;
  • Shopping Metrics;
  • Product Tagging;
  • Growth Reports;
  • Google/Shopify/Stripe Sync;

Why it is different from other tools

This software contains online courses to instruct the users. Moreover, ย It has many marketing management options: dynamic content, customer surveys, subscriber management, and model management.


Small teams with up to 10 users can benefit from Agile’s free plan, which offers limited features. The Starter plan costs as low as $8.99 per user/month, and the Regular is as low as $29.99 per user/month. Bigger teams may need to acquire the Enterprise plan, which is as low as $47.99 per user/month.

What differentiates it from other tools

7. Zoho CRM

crm for ecommerce

Zoho CRM Plus is a unified platform for businesses that want to enhance how they deliver customer experiences through all clientsโ€™ life cycle stages. It provides omnichannel customer engagement through social media marketing, intelligent chatbots, and more.

Besides, you can have powerful analytics to improve your customer management fully.

Key features

  • Automation of leads, contacts, accounts, deals;
  • Marketing automation;
  • Lead conversion and prediction;
  • Tasks, events, call log and notes;
  • Sales forecasting;
  • Reports;
  • Visitor tracking;

Why it is different from other software

Zoho CRM offers a system designed to guide the user while setting up their accounts. It also allows users to customize forms and reports to collect specific information.


Zoho offers one plan that costs $50 per user/month, billed annually, and $60 per user/month, billed monthly.

Wrapping up

Finding the best e-commerce CRM is not an easy task applied to any software. The decision process needs to be smart and thorough, so you won’t waste time and money with a new tool you will not use in the end.

To make sure you will choose the best CRM for your e-commerce, analyze deeply all the tools we have listed. First, visit their websites, check images and videos of how it works. Then, go to tool directoriesโ€“ such as G2 or Capterra โ€“ and analyze all the user reviews on each tool you are interested in. Finally, check if the software offers free trials and demos, so you can see how it really works for your company.

We really hope you can find your CRM as soon as possible so that you can optimize your lead and client management and, as a result, grow your revenue. Furthermore, if you need other e-commerce software we have a complete guide to help you make the wisest choice possible:



The best eCommerce CRM.

Drag turns Gmail into your Team’s Workspace – One single place to support customers, manage tasks and close deals, from the place teams love: Gmail. We are a Techstars-backed Company, trusted by 30,000 users around the World.

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Samantha Anacleto

Author Samantha Anacleto

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