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How to create a group email account in Gmail (3 simple steps)

By 19th July 2019 February 5th, 2020 No Comments
gmail group email

If you are looking for how to create a group email account in Gmail, you are in the right place!  Typing lots of email addresses in the recipient box is not an option when you need to be quicky at work. That’s why this feature has become a necessity to optimize processes to those who send dozens of emails daily.

In this article, you will learn how to create group email accounts in Gmail step by step, as well as all the benefits that come along with it.

Why are group email accounts in Gmail essential for businesses?

When a work team uses a group email account, they find a better way to communicate with their Gmail contacts. Therefore, they save a lot of time thus optimizing their processes. Group email accounts in Gmail are particularly beneficial for companies because it helps them distribute their brand-related content to larger audiences in an organized fashion. 

Another important benefit of using Gmail for your group email accounts is that they are more useful to create effective email marketing campaigns. This is possible thanks to the possibility of creating segmented audience lists.

In fact, group email lists are the ultimate way to ensure productivity optimization in all your email-related chores.

How to create a Gmail group email account

The process is simpler than you may think and requires just three steps:

Step 1

First, you need to go to your email contacts. If you are in Gmail, click the dots, on the top-right menu, to open the popup with all Google Apps, then choose “Contacts”. Or you can just access the Google Contacts site.

gmail group accountStep 2

Select all the contacts you want to put in the new group by checking the boxes next to them. Click Manage Labels, represented by the label icon. Then you can select an existing label or create a new one. For example, if you selected people from your sales team, just create a label “Team” and press “save”. After that, these contacts will be added to it. You can always use this method to add contacts to an existing group email account, which is useful when you use this feature for mailing lists.

how to create a group email account in Gmail

 Step 3

Time to test if it worked. Go to Gmail and start typing the email group’s name you chose to label. Just click on it to complete the name and save you time. All the emails you grouped will instantly appear on the box, and you can write your email normally.

group emails

Extra tip

If you ever need to delete a contact from your groups, just come back to Google Contact site, select the contact(s) you desire to exclude. Then click on Manage Labels, unmark the group or groups the contact is in, and don’t forget to press “Apply”.

manage contact labels gmail

Creating Distribution Lists in Gmail

So now you’ve created your group email, which means you have a distribution list for any of your company’s related content. You can use this form of Gmail’s interface.

To do this, just go to your Gmail inbox and click compose, just as if you were typing a regular email. The only difference is that you’ll type the new group email name in the “TO” text box. Gmail auto-populates the name of the group email account.

Once you do that, you’ll see the emails of everyone in the group. A great feature is that you can include group Gmail accounts and CC and BCC them. When implemented in a business environment make sure to revise carefully to whom you’re sending information.

The difference between Gmail Contact Groups and Google Groups

It’s important to understand that group email accounts in Gmail are not the same as Google Groups. Google Groups are more discussion-forum oriented, where you can create an email for a group.  On the other hand, Gmail group accounts just create specific labels for each group of people you desire, it’s a feature that doesn’t work by itself, without Gmail. Another difference is that Gmail group accounts are mainly managed based on contacts owned by the Gmail account that creates the group.

Google Groups is also responsible for creating a collaborative inbox with a common shared Gmail account. Companies rely on this solution to organize inboxes. Sales and Customer Support teams often use this tool but with the additional aid of other business tools to overcome related-issues. Drag is one of those business tools that optimize collaborative inboxes and removes all the related issues teams often experience. Learn more about all the benefits you get from this fantastic Google Chrome extension.

Wrapping Up

Group email accounts in Gmail are great for work teams within any industry. They’re designed so you can create them to address lots of people at the same time, for a certain purpose, without spending time typing each one of them. Most teams don’t know it yet but they have a powerful business tool in Gmail. Not just to have a group email account to manage email accounts or to send newsletters to a segmented audience. It goes way beyond that.

Extra advice: when you ally Gmail, group email accounts and a powerful tool that offers you a shared inbox, a Help Desk, a CRM tool, a Task Manager and so many other features as Drag does, you will certainly notice an increase in your productivity. Not just that, you are going to save time and money having everything you need in just one place. We can assure you that.

What now?

Drag is The Everything Inbox for Teams – one single place to support customers, manage tasks and close deals, from the place teams love – Gmail. We are Techstars-backed Company, trusted by 30,000 users around the World.

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Samantha Anacleto

Author Samantha Anacleto

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