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What is Google Groups?

Google Groups is an ‘easy’ way for groups of people to communicate and collaborate. It allows you to send an email into a group with one address – that’s how they describe it. But, let’s be honest… it’s not that great. There must be a better way.

“Share company emails such as support@, sales@ right inside Gmail, the right way.”

Here’s how we think

Google Groups was developed as a discussion space where group members could communicate through either a web forum or an email list. However, it has been increasingly used as some sort of “Shared Inbox”. This means a “group of people receiving the same emails, simultaneously, without the need to share an account and password”.

The problem is, when emails hit the members inboxes, there is accountability or transparency on who is working on what. As a result, people forward emails around to each other, creating endless threads and a big email mess.

Businesses are craving for Email Collaboration. Using Google Groups as a collaborative solution in Gmail was reasonable when there was no Shared Inbox in Gmail. However, today, alternative tools go far beyond Google Groups e and also make it much simpler for companies.

We are the best Google Groups alternative for a shared inbox (most are not big fans!). We ❤️ Google, just not Google Groups. Honestly, it’s not intuitive nor the best way to a shared inbox. So, here we are – the best Google Groups alternative.

Finally, in this page you will learn more about Drag and why you should consider it if you are in GSuite.

We hope this helps…

Nick Timms
, Co-Founder @ Drag

The  TOP  reasons why companies switch from Google Groups to Drag


Get your team on the same page

Simply sending copy of emails to multiple users only multiplies the amount of emails that are being exchanged without adding a structured way to manage them. Multiple times, either emails are replied twice or nobody ends up replying – thinking that someone else has already done so. With Drag, emails are shared real time across the whole team. Also, all team members work on the same email file, no more duplications. Finally, team members get updated on real time about replies, no more conflicts.


Easy to assign emails/tasks to team members

When multiple people receive the same email across different inboxes, it gets hard to define who is doing what – or who is replying to which email. Google Groups does not allow team to clear establish tasks for each team member. On the other hand, Drag allows you to assign emails and tasks to team members. Therefore, everybody knows what others are working on. As a result, you keep your team motivated and working cohesively.


Internal communication in each email

The only way a team can communicate using Google Groups is by sending more and more emails, forwarding, cc’ing, bcc’ing. Teams shouldn’t need to send even more emails to communicate internally. There is a more efficient way to so that by adding internal conversations to emails.Drag allows team to communicate internally with an internal chat. Users can also share tasks and due dates across all emails. Finally, teams can organize emails and tasks into visual and shared boards.


Work in a visual way

Finally, visual workflows are proven to make your team work faster and happier. For example, tools such as Trello,, Asana and Jira all use a visual way of working, called Kanban. It kicks the ass of traditional lists. Nowadays, almost every task management software offers this and Drag brings this to email also to make your life easier also. Optionally, of course.


Collaborate on more than just Emails

Finally, we are building a product to help you run your business, not just reply to an email. We believe both individuals and teams need more than just email exchange to make their business succeed. They need to manage their tasks. This is clearly reflected in our Kanban view and ability to merge emails and tasks into a unique, collaborative workspace in Gmail.

Everything Inbox for teams

This means no more navigating between tools or forwarding or cc’ing between internal teams. In short, Drag turns Gmail into an Everything Inbox for Teams – one single workspace to run your business.

Shared Inbox    COLLABORATION   

Drag instantly turns Gmail into the Everything Inbox for teams. Share company emails such as support@, sales@ right inside Gmail.

Multiple boards    WORKFLOW   

Your team can use shared boards and shared inboxes like they were their own – it can be used for anything from a simple Help Desk and CRM to a Marketing board.

Email delegation    COLLABORATION   

Need to delegate emails or tasks to someone, like your assistant? Simply select specific emails or tasks and allow team members to get things done on your behalf.

Kanban / list views    WORKFLOW   

Drag turns Gmail into a Kanban layout (we call them boards). It’s a proven way to be more organized. You know how to use Gmail, so no training needed.

Tasks in inbox    WORKFLOW   

Not everything comes as an email, sometimes there’s a separate task. You can add tasks directly to your inbox.

Email assignment    COLLABORATION   

Get work done faster by assigning emails and tasks to the best-placed team members. You can see, at a glance, who’s working on what.

@mentions    COLLABORATION   

@mention your team to start a real-time chat with someone to solve a Help Desk ticket faster, or to close a deal with more value. You can chat, internally, on any shared emails or tasks.

Internal team chat    COLLABORATION   

A private space for you and your team. Add context to any conversation by collaborating behind the scenes with your team.

Email notes    WORKFLOW   

Can’t remember some details? Add notes to any email so you’re always have information to hand.

Checklists    WORKFLOW   

Most emails come with things to get done. Separate these out and add them as actionable tasks.

Due dates    WORKFLOW   

Is there a deadline – something you need to get done by a date? Keep things on track by adding a due date.

Drag to boards    COLLABORATION   

Drag works across boards. Received an email directly to you? Drag it to a team board so your entire team can help solve faster.

Sort emails / tasks    WORKFLOW   

Emails come and go, sometimes it’s hard to keep track. Keep your inbox organized by dragging emails to different columns on your board. It’s really as simple as that.

Filter emails / tasks    WORKFLOW   

Filter your boards so that you can focus on the things that matter most. You can filter by person, statuses, colors and labels.

Color coding    WORKFLOW   

Get a better overview of your boards by color-coding them based on time zones, urgency levels or anything that works best for you.

Approved Google secure    SECURITY   

Officially approved by Google-appointed third party security assessors.

Gmail add-on    MOBILE   

Work on Drag on the move. Drag’s Gmail add-on installs across devices and help organize your boards when you don’t have access to your computer.

Calendar integration    INTEGRATION   

Drag syncs. with your Google Calendar. Any email or task with a due date attached, will be automatically added to your Google Calendar so your team knows when stuff needs to be finished.

* Column automation    WORKFLOW   

Easily automate repeatable workflows. Automatically send emails to boards, assign emails and create tasks for your team.

* Merge cards    INTEGRATION   

Merge cards into a collections to save time and energy. Group different emails and tasks into one single card to better manage your work.

* Shared labels    COLLABORATION   

Share labels and organize your boards across your team with shared labels.

* Shared drafts    COLLABORATION   

Work together on replies. Collaborate using shared drafts. Write a reply and have your colleague check it before sending.

* Google Groups    INTEGRATION   

Connect Google Groups to boards for your team to immediately manage the Groups inbox.

* Reply as @alias    COLLABORATION   

Reply as yourself, your team or as the shared inbox address such as sales@ or support@.

* Activity log    WORKFLOW   

Get a full history of all actions on a board. Learn what and when you need to deal with an email or task.

Want to see more?

* Above all, we are working to deliver on our vision of the Everything Inbox. Please view and feedback on future features



AND we created the category of the Everything Inbox for you.

Here is the defining moment…

In other words, here is us defining the new category of the Everything Inbox. After that, others have since attempted to follow with “Team workspace in Gmail”, “Collaborative Workspace in Gmail” and other expressions. But we are creating a category and have a clear vision from day one to deliver first Everything Inbox for teams – one single workspace to run your business.

As featured in

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See what customers are saying about the Everything Inbox


We’ve helped 30,000+ companies

create one single workspace to run their business

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Google Groups essentials

If you’re looking for more information on the simplest set up a Shared Inbox in Gmail, here are some highly-recommended reads