The most insightful email statistics that are shaping 2020

email statistics

Can email help you grow your business? Of course! Email is still one of the most effective messaging channels nowadays. For business or personal reasons, the fact is that we are always receiving and sending emails.

We have gathered the most insightful and recent email statistics to help you understand the current scenario we are living in. You will be able to use this data to plan your email strategies, or simply improve the way you exchange your messages in a business context.

General Email Statistics

Do you know how many emails are exchanged every day? Having this perception can help you be aware of the big pool of information everyone has access to every day.

  • In 2020 the total number of business and consumer emails sent and received per day will exceed 306 billion. This number is expected to grow to over 361 billion by 2024.  (Radicati)
email traffic

Source: Radicati

  • The number of worldwide email users is expected to be 4 billion by the end of 2020 and it is likely to grow to over 4.4 billion by the end of 2024. So this means that over half of the world population uses email in 2020. (Radicati)
  • Keep your passwords and email service security up to date, because 3.4 billion fake emails are sent every day —most commonly for phishing and cyber-attacks. (PR Newswire)

Also, here are some interesting facts concerning business emails, that can help you plan the best days and times to communicate with corporate people:

  • The best days to send emails are Tuesday and Thursday. (Sleeknote)
  • The best time to send emails is between 10 am and 2 pm. (Intercom)
  • Each day, the average office worker receives 121 emails. (City A.M.).
  • 62.86% of business professionals prefer to communicate by email for business purposes. (99 Firms)

Email consumers’ behavior

Knowing the email statistics concerning how consumers behave can help you plan better when to send emails, and also which content can be the best to reach your public.

  • 99% of consumers check their email every day. (DMA Insights)
  • 90% of workers check their personal email at least every few hours. (99 Firms)
  • More than half of email consumers in the U.S. check their personal email account more than 10 times a day, and this is their favorite channel to receive updates from brands they love. (Campaign Monitor)
  • Respondents of a survey told that they usually spend an average of 209 minutes checking their work email in workdays. Also they spend 143 minutes checking their personal email. This gives us a total of 352 minutes —about five hours and 52 minutes— each day. (Adobe)
  • Just 46% of email users on a poll said they can reach inbox zero. (Adobe)
  • The majority of respondents say they check personal email accounts before they get to work, and some even do it before they get out of bed. (Fluent)

Email engagement statistics

Some elements in the emails you send influence directly on the decision of the recipient on opening it or not. There are a lot of reports that show that the subject lines are one of the most important parts of emails. Some specific things make the subject lines more appealing for the respondents:

  • Emails with personalized subject lines get a 29.6% boost in open rates. (MarketingProfs)
  • Consumers are just slightly more inclined to open an email offering a discount (72%) than one with a personalized subject line (62%). (Campaign Monitor)
  • 47% of email recipients open an email based on the subject line alone. (OptinMonster)
  • And 69% of email recipients report email as spam based only on the subject line. (OptinMonster)
  • The most successful emails have subject lines between 1-5 words. (Yesware)

Once a recipient has opened an email, the content will also make a difference in whether they will engage with the message or not:

  • When you add videos to your email body, the click rates increase by up to 300%.  (99 Firms)
  • To avoid overwhelming your recipient with too much information, and keeping them interested in what you have to say, the ideal email length is 50-125 words. (Sleeknote)
  • Research shows that shorter emails had a 5.81 percent higher Click Through Rate. (Sleeknote)
  • According to consumers only ¼ of offers from brands are interesting enough to open. Mainly because many of them suffer from basic quality concerns or for the high frequency of emails sent. (Adobe)
  • 45% of respondents say that they hit the unsubscribe button because a brand sends emails too often. (Adobe)

Email Marketing statistics

Your email marketing campaigns can be even more efficient when you know the preferences of your recipients. Don’t ignore the power of a good subject line, as we have enlightened on the engagement statistics. And always pay attention to a correct segmentation, that is one of the main elements that influence your results.

  • Research shows that the best day to send promotional emails is Thursday, and the second is Tuesday. On the other hand Monday and Saturday are the worst days to send this kind of email. (Omnisend)
email statistics

Source: Omnisend

  • The return on investment (ROI) can be 38 times the amount that brands invest. (Litmus)
  •  55% of consumers like personalized messages that include products and offers that match their preferences. (Liveclicker)
  • The preferred promotion channel for 60% of consumers is email. (99 Firms)
  • 68% of millennials say promotional emails have influenced their purchase decisions. Emails sent to this generation were 10% more effective at inspiring them on taking actions when compared to those sent to previous generations. (Fluent)
  • The average rate of visitors on a website who subscribe to an email list is 1.95%. So if you have more than 2% of your website visitors subscribing to your newsletter your strategy is working better than many other businesses. To improve this percentage, you can optimize the sign in CTA with a copywriting text and a better design to generate more engagement. (Sumo)
  • Segmented campaigns have an average of 14.4% better open rate than non-segmented campaigns. Also, the clicks are 100.95% higher and the unsubscribed 9.37% lower on segmented campaigns(MailChimp)
  • Words such as “Free”, “Urgent”, “Now”, “Unlimited”, “Deal”, “Discount”, ” Great offer” on your subject line can trigger the spam filters. You can check on your Spam folder, and you will probably find a lot of emails containing such words. (Emarsys)

Summarizing

Email brings a lot of benefits to businesses, mainly because of its capacity of reaching out to a large number of people at once. That’s why improving the way you use this communication channel according to your recipients’ behavior and necessities can be handy.

Always remember that personalizing your emails can be a crucial factor in the success of your Email Marketing campaigns, or simply to convey your messages more efficiently.

At last, we hope that these email statistics can be useful and insightful enough to help you build high-quality email campaigns that will help your business grow.

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Samantha Anacleto

Author Samantha Anacleto

More posts by Samantha Anacleto