Collaboration Tools

Front App alternatives: why you should be looking for one

By 31st July 2018 May 27th, 2020 No Comments
front app alternatives

If you have landed on this page, you may be familiar with Front App and its Shared Inbox solution. Front App is good, but not great. Although their tool is very good and works properly, in the long term Front isn’t always practical. And agility is an important aspect when it comes to dealing with email, clients’ complains and other aspects of communication. There are so many more limitations introduced when you decide to switch from your traditional email provider to a completely new tool. Learn which limitations in Front App should be leading you to look for Front App alternatives.

It doesn’t integrate with Gmail

If you are a heavy user of Gmail, then you know that its interface and functionality are simple to use and learn. The problem with Front is that it’s not inside Gmail, and has its own interface. This aspect generates a bunch of irregularities that may affect your workflow.

You need to switch between interfaces

Regardless of the email provider you use, Front App just works as an extra tool for you to learn, onboard your team, pay and go back and forth from your traditional inbox. Front App does not replace Gmail, Outlook or any other traditional email provider. It adds the Shared Inbox features to your workflow but lacks a lot of functionalities that your traditional email provider already provides you. That’s a big change and requires a lot of time and effort to adapt. That’s not a problem when you use  Front App alternatives that work inside Gmail:

Drag App - Front App alternative

You can’t edit previous emails in a thread

In Front, you cannot write on top of an older message in a thread (e.g. if someone emails you a list of questions, you cannot just “reply inline”). That’s an inflexible way of replying to email threads. With Drag, your replies just feel like old and good Gmail – but shared with a team.

Front App limits Gmail functionalities

Because it’s not inside Gmail, you lose lots of functionalities when you choose Front, such as data access, the possibility of managing multiple domains, and also labels and folders.

No restrictions to access your data

Front App has big limitations in terms of holding your data. Because it is an external and completely new tool, you don’t have access to your history of emails exchanged in the past, which you have in your traditional email provider. Front App just exports the last conversations and you become dependent on them about the data you generate while using their services, instead of depending on Google or Microsoft.

Also, you shouldn’t need to be forced to use Front App if you want to access past data and messages. That’s not a problem when you use Front App alternatives that worksinside Gmail, because your messages will always be untouched and stored in Gmail as normal.

front app alternatives

It’s impossible to manage multiple domains

In Front App, you must choose one and only one domain to create a Shared Inbox. What if you want to share emails with a customer, that works with a different domain? That’s not possible.

It messes up with your labels and folders

When switching to Front App, you miss the extra information you may have in emails such as labels, folders, etc because they have their own tag system, that is not synchronized with Gmail labels if you tried to edit or delete them.

With a Front App alternative that work inside Gmail, your information is untouched: you keep having access to all your folders, labels, label styles and everything else. You don’t lose any important information you need in your emails.

It only manages emails

Having more than a shared inbox is good for you and your business. You can save lots of money and time when there are a bunch of features necessary to your business in just one place.

You can’t manage tasks

A lot of tasks arrive as emails. The same way there are emails which require tasks to be completed. In Front App, you can’t  add tasks associated to emails nor add standalone tasks to manage your personal or team work.

It doesn’t have a visual interface

Kanban is a great kind of view to manage emails and tasks more easily. You can set up different columns that can help you track in which stage each one of the emails or tasks are at the moment. But with Front you don’t have this option, and you can only see a regular email view – a list.

The best of the Front App alternatives: Drag

kanban view

Our alternative won’t add new logins/websites for your team. It works simply from inside Gmail. This is enough to solve all limitations above.

With Drag you can stop switching between interfaces. Stop being restricted to access your own data. Share emails across multiple domains. Don’t mess up with your labels and folders. Manage your tasks right from inside your (Shared) Inbox. Don’t lose any functionality when replying to email threads.

When we compare the pricing, Drag is also a winner. For solo users Drag is forever free, but for teams – no matter the number of people on it – it is only $99 per month.  Front has a plan that costs $39 per user per month, but only has 10 team inboxes included.

We believe that simple solutions make everything better for both sides because they decrease the amount of new information you need to learn something new. And the fact that Drag works inside Gmail decrease drastically the time to be invested to learn about a new tool. It also centralizes work, by allowing Helpdesk to be managed within the same space as emails and To Dos.

Moreover, you can have everything you need for your business in just one place: Gmail. Drag offers you the possibility of using Gmail as a Help Desk, a CRM, a Task Manager. Imagine managing emails, tasks and notes, everything with due dates, email assignment, tags, a live chat… There are lots of software for collaboration inside Drag, which means that you can save money and time replacing four or five tools for just one.


We can say although Front is a good software, it also has its pain points. This is why, before jumping to this tool, we suggest you make a good research and look for other small and innovative software because they can solve what you need for less money.

So think about what does your company really needs and start looking for all your possibilities. You’ll see there’s plenty of options. Just choose for the software that solves it better.

Lastly, check Drag out to see if a Shared Inbox, in Gmail, with a Kanban format  option fits your needs.

Drag turns Gmail into your Team’s Workspace – One single place to support customers, manage tasks and close deals, from the place teams love: Gmail. We are a Techstars-backed Company, trusted by 30,000 users around the World.

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Samantha Anacleto

Author Samantha Anacleto

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